About Us


THE NEXGEN ERA

 

The Problem The UK sports nutrition market has dropped its standards. Following Brexit, importing premium ingredients became expensive. To cut costs, many UK brands started padding their products with cheap fillers, following the US trend of highly processed, artificial supplements.

Our Solution NEXGEN NUTRITION was built to push back. Founded by a native of The Netherlands, we saw the compromises happening and refused to accept them. Athletes deserve better.

The European Advantage The European Union has the strictest supplement regulations in the world. Instead of cutting corners, we source our ingredients exclusively from state-of-the-art facilities in The Netherlands and Germany. By utilising the EU's world-class standards, we guarantee that what is on the label is exactly what is in the tub.

Our Promise to You:

  • 100% EU Quality: No cheap fillers, no artificial junk, and no hidden blends.

  • Clinically Dosed: The exact scientific amounts your body needs to perform and recover.

  • EU Precision: Unrivalled quality control from the best facilities in Europe.

The old standard is dead. Step into the future of performance.

Welcome to the NEXGEN ERA.

Whey derived from the finest EU-sourced grass-fed milk.

Derived from the finest European dairy breeds: Deutsche Fleckvieh, German Holstein, and Polish Red.

Formulated in The Netherlands

About NEXGEN

European standards.
No shortcuts.

NEXGEN NUTRITION is a UK supplement brand with Dutch roots. We work with established manufacturers in Germany and the Netherlands to make open-label supplements you can actually check.

Oct 2024Founded
2025Whey supplied to supermarkets in Asia
DENEXGEN PRE made in Germany
NLNEXGEN Whey formulated in the Netherlands

Our story

Raised on European quality.

I was born and raised in Limburg, in the south of the Netherlands, right on the border with Germany and Belgium. Good food was simply normal there: fresh Dutch milk, proper cheese, nothing ultra-processed. I grew up on it, all 6′6″ of me.

When I moved to the UK, things felt different. Especially after Brexit, the quality of supplements, and even everyday food, seemed to slip towards the ultra-processed American style.

So in October 2024 I started NEXGEN to bring back what I grew up with. We only work with manufacturers in Germany and the Netherlands, where food rules are among the strictest in the world: what is allowed in, how it is made and how it is labelled. And for pre-workouts, Germany is hands down the best.

We don’t put our name on off-the-shelf formulas from the same factories as everyone else. Our products are made for us, and we never compromise on quality. That is the whole idea.

Founder, NEXGEN NUTRITION

Where it is made

Two countries. One standard.

Our standards

What you can hold us to.

01Open label

Every active ingredient and its exact dose is printed on the label. No proprietary blends.

02Germany & the Netherlands

We only work with manufacturers in Germany and the Netherlands, under EU food supplement law.

03Honest claims

We only use health claims authorised in the UK. We will never promise what a supplement cannot do.

04No white label

Our formulas are made for us, not bought off the shelf from the same factories as everyone else.

Community

Train with us.

We are building NEXGEN in the open, from new flavours to new products. Follow along, tag us in your training and tell us what you want next. We read every message.

The company behind the brand

UK

NEXGEN NUTRITION
37 Vaughan St, Nelson
BB9 0JS, United Kingdom

EU office

55 Versiliënboschweg
6414 EE Heerlen
The Netherlands

Contact

info@nexgennutrition.co.uk
Monday to Friday, 09:00–17:00 GMT
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